In creating a new premium sparkling offering from Tasmania, The Fogarty Wine Group had one non-negotiable. The name was to be Thalia—Greek goddess of comedy. A name that they felt personified everything the offering was. Joyful, elegant, captivating and complexly layered. Parallax’s job? To see that this messaging followed through to all touchpoints of her packaging so that Thalia would not only captivate and shine but also stand out amongst any crowd. Thalia appears in mythology with a smiling mask and crown of ivy. This symbolism provided the perfect gift in the shape of her mask and Tasmanian homeland. Illustrations of thylacine, ivy and Tasmanian gum blossom cloak the hood around the bottle in full colour. The hood unveils a custom cork and muselet. The Thalia Reserve Cuvée features bronzed metal paper stocks and the entire range celebrates special occasions with custom gift packaging.