BEST CLASSIC FORMAT PACKAGE DESIGN
Strelley Farm Estate Pet Nat Rose
The Strelley Farm Estate Pet Nat sparkling wines are created by a more natural, minimal intervention method, these unique sparklings have distinctive aromas bursting with a delicious fruit-driven palate. Crafted from premium fruit grown entirely in Tasmania's pristine environment, these wines are fun and best enjoyed with friends.
- Year wine was released to market: 2022
- Retail Price: $30 AUD
- Designed by:In-house designer and illustrator, Lara Boujos
- Designed for: Strelleyfarm
The label needed to embody the brand's homeland, Tasmania, and also reflect the fun, alternative style of Pet Nat wines. The design pays homage to Tasmania through a silhouette of Cradle Mountain and imagery of the Tasmanian tiger, whilst the bright and playful colour scheme effectively reflects the Pet Nat wine style.
Designing a label that was fun and different for a premium and sophisticated brand. Due to the fast growing popularity of Pet Nat wines, there is a lot of competition on the market and therefore the design needed a reason for consumers to choose it over other products.
Traditional and digital illustration techniques were combined to create a design that was visually appealing and unique, yet still on brand. The bright and playful colour scheme, and strong contrast between elements effectively stands out in a crowd.
By accurately representing the characteristics of this alternative wine style and portraying the beauty of Tasmania, the design appeals to target markets outside of the norm, which has generated more sales for the brand. This product is definitely a stand out at any event and successfully catches the attention of the consumer.
