Best Classic Format Package Design

The Trip Rose

Delicate rose gold in colour, this wine is filled with aromas of strawberries and cherries with floral and tropical undertones. The palate displays fresh strawberries and cream and subtle cherry flavours with a bright and refreshing finish. Let THE TRIP take you on a journey of discovery with bold wines that showcase the unique characteristics of our diverse landscape. Sit back, relax, and enjoy a glass of this bright Rose.

Design Challenges
Portray the idea of travelling arund key wine growing regions to try the best varietals from each
Design Solution
Utilise visuals from old school travel tages on luggage and crete cases that look like traveling trunks
Design Impact
When pallets stacked in larger format stores the cases have amaazing impact and standout being so bright and different to anything else in market

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