Nimble Pinot Noir Syrah 2022

The Nimble Vintner by Landmark Studio - a revolving carousel of small-batch Australian Wines.

The Nimble Vintner is an unusual wine brand. Rather than having a static range of wines that roll from vintage to vintage, Nimble has an ever-changing range of small-batch wines. To accommodate this concept, Landmark Studio designed a generic front and back label, over which a small round label containing varietal and mandatory information are applied. The round label can be placed in four different positions, depending on bottle shape and label height. This makes for an interesting and colourful range which draws praise from retail and consumers alike.

A generic front and back label, overlaid with a product-specific colorful label. The round labels are digitally printed, so only the required number for each wine are printed. There is very little label waste this way.

Striking, memorable packaging design which is cost effective for the brand owner. Also greatly reduces label waste - which is a massive problem for the sector.