Best Classic Format Package Design

James Busby Cabernet Sauvignon

Cabernet Sauvignon – Ripe, layered and complex whilst still having the lovely perfumed lift for which the best Margaret River Cabernets are known. Blackberry, olive and dry earth with a touch of autumnal leaves define the aroma and flavour of the wine. The flavour is lingering and memorable with a lovely dry, subtle tannin grip distinct to young Margaret River Cabernet Sauvignon.

Design Challenges
Create a brand that encompasses multiple regions but pulls together as a cohesive range
Design Solution
Create a minimalistic and recognisable label across the portfolio
Design Impact
Utilise foils and matte substrates to appeal to customers and create shelf standout and brand recognition

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