Bull in a China Shop – Half Cut, Canned

The ideal combination of premium organic Australian grapes was used to make Tamburlaine's Bull in a China Shop - Half Cut Wine. These grapes were meticulously chosen and harvested to produce a rich, smooth, and fruity taste that is sure to please even the pickiest wine enthusiasts. Our exclusive mix is now offered in a practical and environmentally sustainable can, making it the ideal option for outdoor gatherings, picnics, or just having a glass of wine on the go. Our wine is called "Bull in a China Shop" to reflect its audacious and outspoken character. The term "half-cut," which describes a light intoxication in Australia, served as the basis for the name "Half Cut Wine." Tamburlaine's Bull in a China Shop - Half Cut Wine is the ideal option whether you're searching for a wine to go with a beautiful meal or simply seeking for a refreshing drink to enjoy on a hot summer day. Try it out to experience the difference for yourself.

Maintaining the wine's flavour and aroma is one of our key concerns. Typically, wine is kept in glass bottles with corks or screw closures, which limit oxygen exposure and keep the wine fresh. Cans, however, have more surface area than bottles, which might speed up the rate of air exposure and change the wine's flavour and aroma. Designing a beautiful and eye-catching can is another difficult task. Wine bottles frequently include elaborate artwork and labels that transmit crucial details about the wine's country of origin, vintage, and flavour character. Cans, however, have a lower surface area and might not be as suitable for intricate designs. We had to figure out how to produce a design that is aesthetically pleasing while also being educative and giving customers the knowledge they need to make an informed decision. In order to accomplish this, it may be necessary to use imaginative visuals, striking hues, and labelling that conveys essential details regarding the wine’s vintage, Grape Variety, and flavour profile. The design must also take into account stackability, portability and storage space. Ultimately, designing a wine in a canned form necessitates striking a delicate balance.

A difficult balancing act between preserving the wine's quality and creating an aesthetically appealing, informative, and practical package design is ultimately required when designing a wine that will be sold in cans. We wanted to create a design that meets our customer’s needs for convenience, portability, and quality while still having a striking design that could be instantly recognised. We did this by having a bright red colour and our Bull in a China Shop Artwork on a fully recyclable can and bold messaging encouraging our customers to recycle in line with our sustainability views here at the winery.

It's a striking design that attracts attention. We believe we have a product that is eye catching and functional in everything it needs to do. We wanted something that would stand out in a crowd.