Best Package Series Design

Beyond the Wilderness Brut

Complex notes of honeysuckle and candied red apple are elevated by fresh citrus and strawberry aromatics. The palate is juicy and vibrant with complex nougat, brioche and almond flavours tightly famed by pristine Tasmanian acidity.

Design Challenges
Explore the untouched wilderness of Tasmania and the remarkable land which is producing remarkable wines…but also conveys this through contemporary and irreverent packaging and the mystery around the extinct Tasmanian devil.
Design Solution
Utilise a unique die cut in the shape of binoculars to allow the consumer to explore "Beyond the Wilderness" to the extinct Tasmanian devil which is printed on the inside of the back label which is visible through the binoculars of the clear liquid…surprise and delight for the customer!
Design Impact
The minimalistic label on an uncoated stock wit the unique die cut has instant shelf standout.

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