BEST PACKAGE SERIES DESIGN
Pierre D'Amour
Pierre D'Amour Range: Rosé, Sauvignon Blanc, Pinot Noir & Shiraz
- Year wine was released to market: 2019
- Retail Price: $19.95 AUD
- Designed by: Calabria Family Wines & Woodscannon
- Designed for: Pierre D'Amour
All you need is love and a glass of Pierre D'Amour.
In French, Pierre D'Amour translates to 'The Stone of Love'.
The range is inspired by typically French varieties and styles which we love here in Australia.
BRIEF: To create an on-trend brand that won’t lose it’s presence over the years. Pierre D’Amour translates to ‘the stone of love’ in
French. We will feature a ‘rose quartz’ (the stone of love) around each bottle of Rosé and a green quartz on Sauvignon Blanc to truly create the love, essence & feel for the brand.
WINE BOTTLE - custom bottle designed and produced in Italy for the first variety to the brand: Rosé.
TARGET MARKET: Male & Femal 21-50.
Find a bottle for the initial launch of the brand to fit the Rosé style that would be unique to market. Then to ensure the right crystal was found and would suit the style of bottle for the Rosé and when launching the Sauvignon Blanc, a crystal to fit the Pierre D'Amour brand & style for this bottle. Then the question was raised on featuring the rose quartz onto the red varieties & how we could make this work for the consumers wanting a Pinot Noir or Shiraz.
We had our original bottle for the Rosé custom made in Italy to find the French essence we needed for the launch. We sourced the rose quartz crystal to represent the stone of love from Brazil to be styled on all bottles of Rosé. The Rose Quartz crystal is a healing crystal, it is the stone of love + emotional healing. enhances self love + self acceptance. Promotes positive family energies, peaceful vibrations, love, clarity & calm.
When we launched the Sauvignon Blanc into the brand we wanted to find a crystal that would be in sync with the story of love & suit the colour palette of a typical Sauvignon Blanc, we chose the green quartz.
Green Quartz is a stone of good luck. The gentle, green crystal fills us with love to help us cease an endless seeking for love, affection, and validation outside ourselves. This stone offers balance as it transforms negative energies into positive ones to stabilize emotions.
Due to the male target market for the red wine varieties & feedback from consumers, we chose to have no crystal feature on the Shiraz & Pinot Noir.
The Pierre D'Amour range is a standout on shelf not just due to the unique split label but the crystals featured on the Sauvignon Blanc & Rosé that give this range a point of difference that keep consumers coming back for more!
