BEST PACKAGE SERIES DESIGN
Giesen 0% Range
When we say there's a Giesen wine for every occasion, we mean it! If you're reducing or moderating your alcohol intake, these alcohol-removed and low alc wines offer a delicious alternative.
- Year wine was released to market: 2020
- Retail Price: $17.99 AUD
- Designed by: Giesen Group
- Designed for: Giesen
Design challenges: As leaders in the 0% category it was very important to have a label to reflect this. we wanted to create a clear, clean and well designed label to stand out on shelf amongst competitors.
Clean, premium label design that stood out amongst competitors and was appealing to customers to purchase. There needed to be a clear differentiation between full strength wine as well as a noticeable difference between the varietals. By using a different coloured foil to represent each varietal makes the range stand out individually and as a group.
