Many products available at this price point are rather restrained and traditional. With this product being a limited release item, we had some leeway to do something really interesting and different in terms of the packaging. We took inspiration from the American artist Jackson Pollack and used colours representative of the Cabernet variety (purple & blue) which resulted in a unique, visually stimulating label. A key component here is the limited use of text, instead letting the artwork and colours do the work