Colab and Bloom is a collaboration of McLaren Vale wine industry veterans who’ve banded together to create expressive and easy-drinking wines. Bright labels and bright wines, with minimal-intervention winemaking; allowing the fruit to speak for itself. Resulting in lively aromatics and fruit-forward palates. The brand has proven to connect with a wide range consumers; who are looking to explore new varietals without the wine-snobbery. The branding features clean and captivating typography paired with intricately detailed illustrations of vines and blooms. A depiction of a successful final product 'in bloom'. Illustration created by McLaren Vale-based Kim McMurtrie; a collaboration from all angles. As the series continues to grow, so too does its bold spectrum of striking in colour.