BEST LUXURY PACKAGE DESIGN

Golden Amrita

A special selection of vines at the bottom of a gently sloping vineyard, where a deeper red soil over a layer of limestone provides excellent drainage to the soil. These amazingly concentrated and powerfully flavoured Shiraz grapes are ideal for the production of Golden Amrita Estate Reserve. Tasting Notes: Deep in colour. Rich, complex aromas of ripe mulberry and blackberry fruit combine with cedar and spice notes. The palate is multi layered, with ripe dark fruit flavours, liquorice, sweet cedar and spice character in a rich, round and incredibly smooth palate. Firm ripe tannins give the wine a lingering finish and provide the backbone to a wine that will cellar well for the long term. A powerful, complex and harmonious expression of this special vineyard site.

Golden Amrita is a small estate vineyard in the Barossa Valley owned by The Liu family, renowned for making the finest aged Pu’er Tea in Yunnan Province, China from their precious ancient tea trees aged up to 800 years. They set out to treat their vineyards with the same care as their ancient tea trees in order to produce a wine of significance.

Golden Amrita is a luxury proposition aligned to export markets that indulge in the likes of the finest aged Pu’er Tea in the world. Like wine, Pu’er Tea is harvested, aged, vintage specific and often expensive. The challenge was to lift the common wine package into a space of luxury that was undeniable so it was seen as much more than just wine.

Amrita is an ancient Indian word meaning ‘Nectar of the Gods’, and a common form evident in many religious images is the almond form. This adorns the wine bottle as the front label and the buckle on the front of the gift box, but the moment it really comes to life, is when the gift box is opened and an internal soft light illuminates behind the almond shaped black mirror behind the bottle.
The depth of detail continues with a unique hand applied neck label presenting the wine details and sealed with wax.

Heavy metal label with sculpted emboss to achieve a highly effective, tactile label that reflects light.

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