BEST CLASSIC FORMAT PACKAGE DESIGN
REWILD
Rewild is produced by sustainability industry leader Duxton Vineyards and crafted with minimal intervention, Rewild offers eco-conscious consumers a fresh, vibrant, and easy-drinking wine range that is 100% vegan friendly. Duxton is a Certified Member of Sustainable Winegrowing Australia. Rewild wines are crafted as a tribute to their home, the vineyards in the Southern Murray Darling in southeastern Australia, a region that produces grapes that are generous in flavour. The Rewild range is available exclusively across Dan Murphy’s stores nationally and includes a Chardonnay, Moscato, Pinot Grigio, Sauvignon Blanc, Rosé, Shiraz, Cabernet Sauvignon and Merlot with more arriving later in 2022. Learn more at rewildwine.com.au
- Year wine was released to market: 2021
- Retail Price: $9.99 AUD
- Designed by: Molasses
- Designed for: Rewild Wine
To Rewild is to act. To regenerate. And to give more to the earth than we take.
By being positive in nature through regeneration of the land, we create something good in more ways than one.
We believe that great wine doesn't have to cost the earth.
Rewild is determined to raise the wine industry’s bar for sustainability. We are committed to regeneration and revegetation, environmentally focused partnerships, supporting the community and giving back to the land. Our philosophy is centred on progressive sustainability and taking good steps to make our vineyards and backyards a better place – for nature, ourselves, and future generations.
In what is a cluttered and fairly divisive category and price-point, not to mention over-claims made around sustainable world - we were very mindful that what we communicated was done so clearly, showcasing; location, sustainability credentials and a design that was aspirational without being alienating in the space.
We created Rewild, taking positive action(s) in nature – a subtle call to arms, and more than simply stamping recyclable on the product.
We wanted to capture the spirit of the Murray-Darling and evoke a sense of journey. This simple idea informed the entire brand approach — from materials, colour palette to art direction. It was important that every design decision we made, linked back to this broader brand story, while creating a positive environmental impact. We adopted a tone of voice that inspires, grounds, and intrigues the reader, with a little bit of wildling thrown in.
We are focused on sustainable packaging solutions. Today, Rewild uses FSC-certified recycled cardboard, labels made from recycled sugar cane pulp and light weight bottles to help lower our carbon footprint.
The design itself works both cohesively across the range and as a standalone - from bottle to carton (ensuring that the carton itself provided additional sign-posting in-store). The design itself is vastly different to others in the price-point - bringing nature and landscape in to further connect to the brand to location and benefit.
