BEST CLASSIC FORMAT PACKAGE DESIGN
Patritti Lavoro Rose
McLaren Vale Greanche Rose, part of the Patritti Lavoro range
- Year wine was released to market: 2021
- Retail Price: $25 AUD
- Designed by:Soup Creative
- Designed for: Patritti
“Lavoro” (Italian) noun /la’voro/ work
Across three generations, the Patritti family and staff have embraced hard work. We’re not afraid to get our hands dirty and so our Lavoro range represents our dedication and commitment to the entire winemaking process from grape to glass. These wines are authentic in every way and uphold our winemaking traditions, still making wine at our suburban winery in the Adelaide suburb of Dover Gardens since 1926. “
Design Summary
• Based around Patritti’s long serving logo and device character Le Porter.
o Long history and association with the brand
o Hardworking
o Hands-on and down to earth
Create a new range that tells the Patritti story and history but in fresh modern way
We contracted American Artist Stephen Noble to recreate our faithful old character "Le Porter"
• Bio: “Steven Noble has reached a milestone in his career by celebrating a remarkable 25 years as a highly successful world recognized illustrator with a vast variety of award winning illustrations in the span of his lengthy career. He was just recognized by a panel of judges from amongst his peers as one of the “200 Best Illustrators Worldwide” for 2016/2017.
Over the course of his career, he has created many nationally recognized logos and ad campaigns for a large list of prestigious and high caliber clients such as Coors (corporate/packaging logo), Exxon-Mobil (stock certificate), JP Morgan (annual report) and Mercedes-Benz (ad campaigns). A lot of his expertise encompasses a large volume of subject matter that include food, portraits, animals, maps, architecture, and corporate conceptual images.
In the most recent years he achieved success with the creation of the official logo of the White House in 2008 and worked on award winning illustrations for both Kraken Rum and Espolon Tequila which have won him acclaim around the world.”
Fresh modern with modern colours
