By Ben Luker Awareness of alternative packaging amongst Australian drinkers is on the rise, but COVID-19 has limited opportunities for conversion. The key drivers towards casks and cans are portability and the desire for smaller portion sizes amongst younger drinkers. However, the pandemic has removed the out-of-home occasions where this is most relevant, limiting demand.
There seems to be a temptation for wineries and other packaged consumer goods producers to adapt their packaging to different countries and different cultures. The adaptation can range from merely translating the words on the package to the language of a country or culture to redesigning the whole package to be more appealing to the
By Gemma West All businesses must innovate – innovate or die they say. When I started in the wine industry in the early 2000s, it had just been through the heyday of the 1990s. Back then, I heard many winemakers saying “I make wines that I want to drink”, hoping the consumer would follow and
How to revisit your wine marketing plans in times of disruption By Dr Armando Maria Corsi The beginning of every year is always characterised by the desire to predict future marketing trends. This aspiration gets even stronger in years such as those we are experiencing right now, as we feel that the world is changing
Packaging and labelling technologies for wine, just like bottling processes themselves, have advanced significantly in recent years. Della Toffola Pacific’s managing director, Paul Baggio, discusses these changes and the benefits to the business of winemaking. Della Toffola is very well regarded across all winemaking regions as the industry leader, with a multi-generational history of delivering
PACKWINE Forum & Expo
Friday, 18 June 2021 / Published in 2021, Design, Marketing, Packaging, Speakers, Technology, Wine
What do you buy when you hand over the cash for an Akubra hat, a pair of RM boots or a Country Road shirt? A high quality item of clothing that’s going to keep you warm and dry? Or something more? Would you be just as happy to have precisely the same item if it
Wine Intelligence country manager for Australia and New Zealand, Ben Luker, says it’s a good time to be thinking about wine packaging formats. “In a wine category dominated by the ubiquitous 750ml bottle, alternative formats provide an opportunity for producers to tap into drivers that the traditional glass bottle may struggle to deliver on convenience,
Speaker Ralph Moyle, education coordinator for the Australian Institute of Packaging, will focus on the environmental impacts of wine packaging in his presentation to the upcoming PACKWINE Forum & Expo later this month. Moyle is an experienced food-packaging consultant with 40 years in the food processing industry, including 25 years focused on packaging. In his
Paul Baggio, managing director of Della Toffola Pacific and one of Australia’s leaders in winemaking and packaging technology, will share his insights as a speaker at the upcoming 2021 PACKWINE Forum & Expo. Mr Baggio has extensive experience at the forefront of wine machinery manufacturing, following a 25-year career in the local industry. Under his
PACKWINE Forum & Expo
Wednesday, 10 March 2021 / Published in Bottling, Glass, Maintenance, Wine
Getting wine from the vineyard to the shelves has always remained a stressful experience each vintage for grapegrowers and winemakers alike. When their wines are ready to be bottled, nothing could be worse than an easily-avoidable bottling line mishap slowing down the process. Journalist Samuel Squire spoke with bottling contractors and wineries about ways to