Dr Rebecca Dolan, a senior lecturer specialising in digital marketing and program director for Wine Business at The University of Adelaide, is to explore the effectiveness of influencer marketing in the digital space. “The wine industry is recognising the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach and engage
“The beginning of every year is always characterised by the desire to predict future marketing trends,” explains Dr Armando Maria Corsi, who will be a presenter at the 2021 PACKWINE Forum & Expo. “This aspiration gets even stronger in years such as those we are experiencing right now, as we feel the world is changing
What does it mean for the grape and wine sector to be sustainable on a regional level? One of the speakers at the upcoming PACKWINE Forum & Expo will be examining how a wine business can embrace sustainable practices to build a stronger industry. Tim Nowell-Usticke is the founder of New Zealand contract bottling, storage
Paul Baggio, managing director of Della Toffola Pacific and one of Australia’s leaders in winemaking and packaging technology, will share his insights as a speaker at the upcoming 2021 PACKWINE Forum & Expo. Mr Baggio has extensive experience at the forefront of wine machinery manufacturing, following a 25-year career in the local industry. Under his
What does it take to successfully introduce an innovative alternative packaging format that’s accepted by both wine producers and consumers? According to one celebrated speaker at the upcoming 2021 PACKWINE Forum & Expo, it’s not an easy process. Greg Stokes, CEO and founder of Intelligent Packaging Pty Ltd (trading as Barokes Wines), and inventor of
Internationally renowned writer and speaker Robert Joseph will examine the wine industry’s increasing focus on packaging in the keynote address as part of the webinar component of the 2021 PACKWINE Forum & Expo. In its inaugural year, PACKWINE will be a print and digital event featuring a range of expert industry speakers and a trade