How to revisit your wine marketing plans in times of disruption By Dr Armando Maria Corsi The beginning of every year is always characterised by the desire to predict future marketing trends. This aspiration gets even stronger in years such as those we are experiencing right now, as we feel that the world is changing
Packaging and labelling technologies for wine, just like bottling processes themselves, have advanced significantly in recent years. Della Toffola Pacific’s managing director, Paul Baggio, discusses these changes and the benefits to the business of winemaking. Della Toffola is very well regarded across all winemaking regions as the industry leader, with a multi-generational history of delivering
PACKWINE Forum & Expo
Friday, 18 June 2021 / Published in 2021, Design, Marketing, Packaging, Speakers, Technology, Wine
What do you buy when you hand over the cash for an Akubra hat, a pair of RM boots or a Country Road shirt? A high quality item of clothing that’s going to keep you warm and dry? Or something more? Would you be just as happy to have precisely the same item if it
Packaging! Sometimes there can be too much, sometimes there can be too little… but how do you get the balance of product versus packaging just right? Ralph Moyle from the Australian Institute of Packaging talks about achieving ‘the Goldilocks spot’ as he presents some all-important guidance for wineries to make their packaging more sustainable as
PACKWINE Forum & Expo
Monday, 24 May 2021 / Published in Announcements, News, Speakers
The 2021 PACKWINE Forum & Expo is now live at www.packwine.com.au/forum. This unique event includes an on-demand webinar that features 11 expert industry speakers addressing PACKWINE’s theme, ‘Adapting Packaging to the 21st Century: Innovation and Sustainability’. Discussing important packaging related topics for the Australian and New Zealand wine sectors, the full line-up of speakers comprises:
Wine Intelligence country manager for Australia and New Zealand, Ben Luker, says it’s a good time to be thinking about wine packaging formats. “In a wine category dominated by the ubiquitous 750ml bottle, alternative formats provide an opportunity for producers to tap into drivers that the traditional glass bottle may struggle to deliver on convenience,
While alternative packaging options for wine products are likely to play a larger role in the future, will these be embraced by consumers? Jakob Mesidis, from the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science, will expand on this important topic in his webinar presentation at the 2021 PACKWINE Forum & Expo, launching online
Speaker Ralph Moyle, education coordinator for the Australian Institute of Packaging, will focus on the environmental impacts of wine packaging in his presentation to the upcoming PACKWINE Forum & Expo later this month. Moyle is an experienced food-packaging consultant with 40 years in the food processing industry, including 25 years focused on packaging. In his
What makes new products successful? That’s a question that will be addressed by 2021 PACKWINE speaker Gemma West, an independent professional with more than two decades of experience in the wine sector. “Whether it be a widget or a new wine, the product must solve a customer’s problem,” explained West. “Every company has had successful
PACKWINE Forum & Expo
Friday, 23 April 2021 / Published in international, Marketing, Packaging, Speakers
Dr Larry Lockshin, Professor of wine marketing at the University of South Australia, will, as a speaker at the upcoming PACKWINE Forum & Expo, question whether wineries should adapt their packaging for different markets. “With volatility in export markets due to China’s imposition of high import taxes, it is important to consider the packaging requirements