Arising from the desire to revolutionise its brand to build greater recognition, Bella Sangria looked at means of showcasing and owning the fun and playful nature of its pack design while transforming its representation to reflect the quality and taste of its product through its new bottle design. The outcome was this 750mL shrink wrap
As one of Australia’s leading premium wine brands, Taylors has been a highly successful third-generation family-own wine business. With the core of its sales volume being generated in the premium ($10-$20) and super-premium ($20-$40) segments, future growth was constrained due to the scale of the brand’s success in these segments. However, Taylors identified the opportunity
To celebrate 50 years of winemaking, Taylors wanted to release a rare, ultra-premium wine from the exceptional 2014 vintage. Taylors Wakefield The Legacy needed to represent the very pinnacle: not only in its winemaking but also in its presentation. Inspired by the three generations of family, Denomination’s design solution was to create a customised highly
The 2021 PACKWINE Forum & Expo is now live at www.packwine.com.au/forum. This unique event includes an on-demand webinar that features 11 expert industry speakers addressing PACKWINE’s theme, ‘Adapting Packaging to the 21st Century: Innovation and Sustainability’. Discussing important packaging related topics for the Australian and New Zealand wine sectors, the full line-up of speakers comprises:
Wine Intelligence country manager for Australia and New Zealand, Ben Luker, says it’s a good time to be thinking about wine packaging formats. “In a wine category dominated by the ubiquitous 750ml bottle, alternative formats provide an opportunity for producers to tap into drivers that the traditional glass bottle may struggle to deliver on convenience,
A product’s design demonstrates brand values and gives clues to the quality of the wine inside. It can also help the product stand out on the shelf or on a website. With the way that wine is purchased now changing, and with technology and social media becoming vital marketing tools, it’s more important than ever
While alternative packaging options for wine products are likely to play a larger role in the future, will these be embraced by consumers? Jakob Mesidis, from the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science, will expand on this important topic in his webinar presentation at the 2021 PACKWINE Forum & Expo, launching online
Speaker Ralph Moyle, education coordinator for the Australian Institute of Packaging, will focus on the environmental impacts of wine packaging in his presentation to the upcoming PACKWINE Forum & Expo later this month. Moyle is an experienced food-packaging consultant with 40 years in the food processing industry, including 25 years focused on packaging. In his