As one of Australia’s leading premium wine brands, Taylors has been a highly successful third-generation family-own wine business. With the core of its sales volume being generated in the premium ($10-$20) and super-premium ($20-$40) segments, future growth was constrained due to the scale of the brand’s success in these segments. However, Taylors identified the opportunity
Smashing the barriers to entry with the creation of the Take it to the Grave canned wines has been crucial for success. The resulting design turns the limitations of can printing on its head with a premium yet edgy can design. Denomination’s creative strategy was to dial up the quality perception of the Take it
To celebrate 50 years of winemaking, Taylors wanted to release a rare, ultra-premium wine from the exceptional 2014 vintage. Taylors Wakefield The Legacy needed to represent the very pinnacle: not only in its winemaking but also in its presentation. Inspired by the three generations of family, Denomination’s design solution was to create a customised highly