BEST PACKAGE SERIES DESIGN
ZenTangle Wines
ZenTangle Wines were born from our collective desires to create our favourite wine varieties from the Australian wine growing regions that make them shine, and share these with the world. It was important that their labels reflect, or more so, be a window into the heart and soul of these wines and the journey they take from the vine to the bottle, and finally to you. May they also serve as a pause for reflection of the journey you are taking or are hoping to be on. The possibilities are infinite
- Year wine was released to market: 2022
- Retail Price: $14.99 AUD
- Designed by: Ben Ayres (Ayres Media Group)
- Designed for: ZenTangle Wines
It was a challenge to capture the feeling of being relaxed while also sparking interest and creativity. It also took some time to decide on the colours that we felt best capture the varieties they represent. We also wanted a series that was similar in terms of the style of art but for each to tell its own story and take the drinker on a journey.
We wanted to capture the spirit of the Murray-Darling and evoke a sense of journey. This simple idea informed the entire brand approach — from materials, colour palette to art direction. It was important that every design decision we made, linked back to this broader brand story, while creating a positive environmental impact. We adopted a tone of voice that inspires, grounds, and intrigues the reader, with a little bit of wildling thrown in.
We are focused on sustainable packaging solutions. Today, Rewild uses FSC-certified recycled cardboard, labels made from recycled sugar cane pulp and light weight bottles to help lower our carbon footprint.
We are really happy with the final design and feel it is eye catching, tells a story and invites people to engage with the brand.
