Best Package Series Design
My better half wines
My better half wines Cabernet Malbec, Cabernet Sauvignon, Riesling
- Year wine was released to market: 2021
- Retail Price: $25 AUD
- Designed by: Black Squid Design
- Designed for: My Better Half Wines
My better half wines are quintessentially unique in character and express only love for those who enjoy them.
All varieties are crafted in small batches showcasing a diverse style of winemaking that comes from the soul to balance value with quality.
Based in South Australia’s Clare Valley, the undisputed home of Australian Riesling, My Better Half wines rise from the soil of a region that tells an old story.
There is no secret about the fact that the wines are best enjoyed in good company, so drink My Better Half wines with yours.
To design a new label that can work cohesively across 3 varieties and have strong shelf presence in this competitive price category.
What does my better half mean?
Is it about your partner? Is it about your family? is it about your own personality? - Or all of the above.
We created a brand that had story. A brand that has depth so all consumers connect with the brand - in some way.
They buy this wine as a conversational point - to take to a party, dinner or to drink alone
It has ambiguity in the design, it has vibrancy in colour, it has differentiation across the range and colour to reflect the nose and palette of each variety.
