BEST PACKAGE SERIES DESIGN
Mars Needs
Playlist on shuffle, glass of wine in hand. Skrillex, a song from the Recess album, Alien face on the cover. Next tune, Bowie, one from Ziggy Stardust and the Spiders from Mars. A theme, a thought, an angle?.... I’m sure there IS other life somewhere else in our vast universe. OK then. So what do THEY drink?
- Year wine was released to market: 2014
- Retail Price: $20 AUD
- Designed by: Ben Ayres (Ayres Media Group)
- Designed for: Mars Needs
We wanted to tell an evolving story with each variety as it was released. The first wine in the series was Shiraz – The label design depicts an exchange or a deal or trade between winemaker and Martian.
· The Malbec shows perhaps a parallel universe with the spaceman – our wine brand ambassador enjoying a glass while tending the BBQ on Mars.
· The Moscato takes the evolution of this parallel universe to the next level with our Spacemen developing a relationship with Marcia the Alien lady while she samples the wine
From initial concept to final design we made many enhancements and tweaks until we were satisfied it captured the essence of our collective feelings.
We are really happy with the final design and feel it is eye catching, tells a story and invites people to engage with the brand.
