BEST ALTERNATIVE FORMAT PACKAGE DESIGN

Greenskin Wine - Medley Pack

The Greenskin Wine Medley Pack allows consumers to sample a selection of premium wine from Western Australia's Margaret River and Great Southern region. As a practical and eco-friendly alternative to glass bottles, the wines are packaged into a smart, 750ml, lightweight, compact, resealable (without air), unbreakable, quick to chill, 100% recyclable pouch. The Greenskin Medley Pack includes: 2020 Margaret River Sauvignon Blanc Semillon, 2020 Margaret River Chardonnay, 2020 Margaret River Rosé, 2020 Great Southern Pinot Noir, 2019 Margaret River Syrah, 2018 Margaret River Cabernet Merlot. Retail Price below is pre 6-pack, ie: $186.50 = $31.00 per pouch.

Greenskin Wine has been developed to satisfy the unmet demand for premium wine in a practical, fully recyclable package, aimed at the market of premium wine appreciators looking for a sustainable way to enjoy quality wine anywhere.

The Medley Pack, comprising 6 x 750ml pouches, weighs just 4.8kgs and sits at 20cm cubed. With every part of the pouch being fully recyclable, Greenskin Wine is not only better suited to the great outdoors but kinder to it.

Finding the best pouch material – Sourcing a supplier to provide us with pouches made from the highest quality material that will protect the wine from oxidation, are robust enough to endure handling, look good, pour well and are also 100% recyclable.

The pouch design - With a MOQ of 100,000, it was a challenge to get the creative design 'look and feel' right from the outset, as each pouch is identical apart from the label sticker. The coloured label defines each wine's variety, region and vintage and also carries a QR code for consumers to scan to learn more about each wine's origins.

From an aesthetic perspective, it was also a challenge to design a pouch that looked 'adult' and stylish to reflect the quality of the wine and to dispel the 'goon' cheap wine reputation traditionally associated with wine in a bag.

The carton design – Developing a recyclable carton that was lightweight yet robust enough to contain 6 x 750ml pouches and withstand handling during delivery to consumers Australia-wide.

Recyclability – We wanted to offer a real point of difference and include a pre-paid envelope in each 6-pack to make it free and as easy as possible for our customers to return the pouches to be recycled. It was a challenge creating the Australia Post compliant envelope (that was also recyclable) and sourcing a recycling partner who would accept this mail-back concept.

The pouch material - Stringent testing on numerous pouches allowed us to choose the right package for Greenskin Wine.

The pouch design - For the pouch artwork/design, we chose a very simple colour palette and a minimalist design to give a sense of quality and reflect the eco-friendly nature of our brand while satisfying licencing requirements.

The carton design – Sourcing the right company to customise cartons to suit our exact requirements.

Recyclability – A suitable envelope was developed, and an excellent partnership was negotiated with REDcycle, who accepts our returns and recycles every part of the pouch and envelope.

On the consumer - Greenskin Wine allows more people to enjoy high-quality wine anywhere, anytime, without the inconvenience of carrying heavy, bulky, breakable glass bottles.

On the environment - The environmental impact is critical as each pouch takes 80% less energy to produce than a glass bottle and emits far fewer carbon emissions to transport due to its lightweight and compact nature. For example, transporting one truckload of empty Greenskin pouches is the equivalent of transporting 26 truckloads of empty glass bottles!

Greenskin Wine offers a free, easy recycling system. Each pouch is 100% recyclable. A free, postage-paid satchel is included in each 6-pack for consumers to place their empties in and drop into any post box to be returned directly to Greenskin Wine's recycling partners REDCycle.

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